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Rudder updated the "Ok Trends" blog, which consists of "original research and insights from Ok Cupid," for the first time in three years in July 2014. ," the post discusses three experiments run by the website without the knowledge of users.
Rudder prefaces the experiment results by stating: "...
Ok Cupid is an American-based international operating free online dating, friendship, and social networking website that features member-created quizzes and multiple-choice questions.
Ok Cupid was listed in Time magazine’s 2007 Top 10 dating websites.
That's how websites work." In May 2016, a team of Danish researchers have made publicly available the "Ok Cupid dataset" project, containing (as of May 2016) 2,620 variables describing 68,371 users on Ok Cupid for research purposes (e.g., for psychologists investigating the social psychology of dating).On March 31, 2014 any user accessing Ok Cupid from Firefox was presented with a message asking users to boycott the internet browser due to Mozilla Corporation's new CEO Brendan Eich's support of Proposition 8.Users were asked instead to consider other browsers.The website added a bevy of nontraditional profile options for users to express their gender identity and sexuality in late 2014.
These options—which included asexual, genderfluid, pansexual, sapiosexual, and transgender categories—were added to make the website more inclusive.When answering a question, a user indicates his or her own answer, the answers he or she would accept from partners, and the level of importance he or she places on the question. Ok Cupid describes in detail the algorithm used to calculate match percentages.